The British Council is producing a specific booklet about UK boarding schools to give Chinese families an overview of UK education in the boarding school sector and to introduce British schools and colleges to prospective students.

Benefits

The booklet offers a highly accessible and cost-effective channel for UK schools and colleges to promote their offerings to a targeted audience of prospective students in China.

We expect the booklet to reach an audience of 50,000 readers through online and offline channels in 2017/18, allowing participating institutions to promote their courses to Chinese students who are specifically interested in these education areas.

Promotion and distribution of the booklet will be coordinated with the British Council China’s independent school campaign,  year-round education marketing initiatives, and will include exposure at national education exhibitions, education agent workshops and other local events. The booklet will also be distributed to related training schools and education agencies across the country to provide general information on UK education to their education consultants.

An electronic copy of the booklet will also be uploaded to the British Council‘s official website in China for free download by the general public from July 2017 to June 2018.

Requirements

UK schools and colleges will be required to provide the following content:

• If your institution applies to reserve a profile page, a standard page layout will be used. You will need to provide a high-resolution file of your school’s logo and two to three photographs. A content collection form is provided in order for you to submit information to be included in the text. This may include a brief introduction of your school and facilities, information on your offerings, profiles of academic staff, students and alumni, scholarships, and other general information about studying at your school. All materials should be provided as text files (.doc) or pictures (.jpg).
• If your institution applies to reserve an advertorial page, it is advisable that you provide a ready-to-print artwork design with page dimensions of 210mm x 210mm, in order to present branding elements appropriately. The British Council China is able to provide basic design services on request.

As the booklet will be produced in Chinese, it is recommended that participating schools/colleges provide all content in this language. Alternatively, the British Council China can arrange chargeable high-quality translation services for schools/colleges that submit content in English.

Please note that we retain the right to abridge content if it exceeds the stipulated number of words.