‘Inspiration UK’, the annual Chinese language guide to UK education has a track record of enhancing local audience’s awareness of UK education and has been very well received by readers in Taiwan. ‘Inspiration UK’ has also generated positive responses amongst UK institutions, especially from those with strong interest in raising their profiles in Taiwan.

Featuring various topics relating to studying in the UK as well as institution profiles, the 2014/15 edition of ‘Inspiration UK’ will also include more content on the career paths of outstanding UK alumni working in various industries. In addition to promotional channels managed by the British Council in Taiwan, the guide can be purchased in more than 500 bookstores and online booksellers, and will be jointly promoted with a prestigious publisher throughout the year.

”Inspiration UK’ provides comprehensive information on studying in the UK at all levels. We are therefore keen to invite your participation in promoting with us. Please see below for more details.

Size & circulation

• Print size: 170 mm (W) x 230 mm (H)
• Number of copies: 7,500

Distribution

• 500+ local book stores
• Online booksellers
• 12 study abroad centres in local universities
• Public libraries
• Local education providers
• Education agents
• Information centre in the British Council in Taiwan
• Events and outreach presentations led or co-organised by the British Council in Taiwan

Promotion

• Online: Education UK website, Facebook and official website managed by the  British Council in Taiwan
• Print:  British Council What’s On bi-monthly newsletter
• Public-facing events: Exhibitions, outreach presentations, pre-departure briefings, and a serious of promotional campaigns collaborating with the local publisher.

Cost
£600 (VAT exclusive) for a two-page spread advertisement (one profile). Each institution can purchase one profile space only. The cost includes printing, editing, translation and administration. Please see attached document which is required for an institution profile.