Many UK institutions still have questions on exploring a complicated market like China. Common issues include: attracting Chinese target audiences effectively, disseminating marketing messages through digital approaches in China’s market and good practice for further reference.

China still tells a different story in terms of digital platforms and channels. If you share similar questions, we would like invite you to sign up to this seminar on the internet market and digital marketing in China. In this seminar, we will cover:

• An overview of the online environment and social media in China
• Understanding the young Chinese generation
• Effective digital approaches and channels
• Case studies on e-marketing
• Future planning

Meanwhile, we will also invite one delegate from Sina.com or Tencent QQ.com to give presentation how their online platform works in China.

Participants in this session will gain a clear and in-depth understanding on the internet market in China and have an idea of how to start up digital marketing with the British Council.

Time: 2.00 p.m. – 4.00 p.m.
Date: 8 March 2013 (before the international exhibition in Beijing)
Venue: British Council Beijing Office
Quotation: GBP200 per participant