This initiative is in response to the recent growth of the English language learning market in Japan which has been catalyzed by education reforms aiming to improve the level of English language amongst Japanese young people. Given this background, the market has become increasingly competitive. We aim to sustain and improve the market share of the UK through publishing this guidebook which highlights the unrivalled excellence of the UK’s English language teaching. In addition, the Japanese government has started to provide scholarships for Japanese senior high school students to study in language schools as part of TOBITATE Ryugaku Scholarships scheme and we strongly recommend the UK English language schools and centres to capitalize on this opportunity.

The guidebook will consist of contents prepared by the British Council highlighting the strengths of English language teaching in the UK along with information on participating schools. The printed version of the guidebook (3,000 copies) will be distributed widely to Japanese students and schools, while the on-line version will be downloadable through the British Council Japan’s Education UK website and other various channels.

UK English language schools and centres (for eligibility please see below) are invited to promote their schools and provide an overview of their courses in the guidebook. A maximum of 20 places are being made available. Each profile page will consist of:

• School name, logo, and contact details
• Brief information about the school (up to 700 words)
• Tuition fees
• Up to three photographs of the school
• Name(s) of Japanese agent(s) handling your courses as of March 2016 (optional)

Contents of the guidebook

1. Strengths and attractions of English language study in the UK
2. [Featured article] Young learners’ courses
3. [Featured article] Teacher training courses
4. A map of the UK to show the location of the schools (prepared by the British Council)
5. UK course information (profile of each school)  

Guidebook specifications:

• Dimensions: W169×D229
• Approximately 44 pages, all colour
• Print run: 3,000 copies
• Shelf life: 1 year

Distribution plan (printed version)
The guidebook will be distributed through the following channels:

• British Council events including two Education UK exhibitions (March and October, 2016)
• In-house study abroad seminars focusing on English language study (3 seminars throughout 2016)
• External study abroad events organised by universities and schools throughout Japan
• British Council training seminars for local English teachers
• Local schools and universities

On-line version
An on-line version of the guidebook will be available on the British Council Japan’s Education UK website in easy-to-view PDF format for one year. The Education UK website currently receives an average of 8,120 visits a month. The link will be advertised through:

• The British Council corporate e-flyer (11,000 subscribers), Facebook (10,500 likes) and Twitter (11,500 followers) accounts
•  Japan Official IELTS Facebook page (4,200 likes) and IELTS Japan Official blog (average monthly visits: 2,000)
• Education UK e-newsletters (5,700 subscribers)
• British Council Teaching Centre e-newsletters (2,500 subscribers)

Eligibility:
English language schools (including language centres affliated with colleges and universities) in the UK that are either accredited by Accreditation UK or listed on the UK Visas and Immigration of Tier 4 Sponsors will be invited to promote their schools and courses in the guidebook.

Rates for placing your profiles:

• One profile page: £400 Translation fee and artwork included
• Inside front cover: £600 Additional profile page provided within guidebook
• Inside back cover: £500 Additional profile page provided within guidebook
• Back cover: £700 Additional profile page provided within guidebook

* All prices are exclusive of VAT. The invoice will be sent to each school at the end of March 2016.

Production schedule

• Deadline for booking space            8 January 2016
• Deadline for texts/images/artwork    20 January 2016
• Publication                                      25 March 2016
   

​Contact
If you have any enquiries about this opportunity please write to:

Rui Ogura
Projects Officer (Education)
British Council Japan
Email: JP_BC-SIEM@britishcouncil.org
Tel: +81 3 3235 7955

General enquiries:

Ayako Towatari
Projects Manager (Education)
British Council Japan
Email: ayako.towatari@britishcouncil.or.jp
Tel: +81 3 3235 8043