Background

There is a growing demand for the provision of quality pre-school education in China.

Private kindergartens are major participants in the market, and have become a critical player in China’s early childhood education sector.

The pre-school education sector market is currently not as highly regulated as other education sector and foreign players therefore enjoy a higher degree of freedom to operate.

The UK is perceived by China to have a high quality early childhood education system.

New Open Education Group (NEG)

NEG is a successful private sector enterprise headquartered in Chongqing, South West China. NEG owns two universities, five middle schools, one primary school and 31 kindergartens, with a total of 50,000 enrolled students.

Opportunity

NEG is planning to increase the number of its kindergartens to 100 with a total student enrolment of 15,000, and become a nationwide Chinese kindergarten brand.

NEG is seeking a UK kindergarten brand to:

-          Manage all the kindergartens under NEG.

-          Develop a joint curriculum for the kindergartens.  

-          Train and develop the teachers working in the kindergartens.

NEG will provide all the infrastructure and facilities, be responsible for recruitment of students, and handle all government relations and approvals.

NEG are able to travel to the UK for in depth discussions once initial introductions have been made.