Education Intelligence released two brand new reports, Student Insight United Kingdom and Student Insight United States,which profile prospective students in the UK and US, spotlighting those interested in studying abroad. These reports provide information on demographics, destination preferences and subject choices, and identifies the main concerns as well as the reasons for considering study abroad. They help identify the strategies and tactics most likely to be effective in supporting higher education institutions’ marketing and recruitment efforts, while potentially attracting students who may otherwise not be contemplating overseas study.