Don’t miss the chance to gain invaluable insights into how prospective international students use social media and their perceptions of studying in the UK. Our latest British Council research spans seven key markets: Brazil, China, India, Indonesia, Nigeria, Turkey, and Vietnam. Building on a pilot study from January 2023, this updated analysis dives deeper into the evolving international recruitment landscape post-pandemic, giving you actionable insights to shape your strategies.

Explore how student priorities differ across markets and how social media conversations can inform your approach.

What You’ll Learn:

• Platform usage across countries, from Twitter, TikTok, and Instagram to China-specific platforms like Douyin and WeChat
• Differences in social media engagement between undergraduate and postgraduate students
• Key discussion topics, growth in short-form video, and the importance of private chat groups
• The changing nature of social media influencers and agents in the recruitment ecosystem

The research findings will be presented by John McNamara from the British Council and Lea Karam from Behave, the behavioural consultancy which helped develop this study.

Event Details:

Date: Wednesday, 30th October

Time: 9:00 – 9:50 AM (UK Time)

Location: online webinar (register below)

By attending, you’ll be among the first to access this cutting-edge research that will be published on our website following the webinar.

Click here to register to secure your spot and receive an invitation to attend the event