Programme

About the programme

Benefits to UK institutions

Expected media reach

Participation fee

Deadline for application

1. “Study UK 101” TV show

This programme includes a filming trip to the UK in January 2020 and a series of six TV segments promoting UK institutions in the TV show “IELTS Face-off” to be broadcast from March to April 2020.

Please find below the Concept Note of the campaign.

This programme is open for all types of UK institutions: schools, colleges, universities.

Each participating institution hosting the filming of the VTV7 crew in the UK will have 8 minutes featured in the TV show, including video clips showcasing best images and academic interviews, and alumni discussion with the TV show host. You will also be given a range of advertising benefits in the multiple platforms of the TV show including Facebook, YouTube and Instagram.

The programme aims to reach at least 3 million target online audience via the television channel and all associated digital platforms

Participation fee per institution: £3,500

10 October 2019

2. “Study UK Face-off” scholarships promotion

This programme will be implemented in the format of a scholarships-hunt contest for students to win scholarships from UK institutions.

It will run in three stages, including an online contest organised in the Facebook platform from January to April, a live scholarship interviewing day in May and a “meeting with winners” event in July.

This programme expects to feature scholarships of up to 16 institutions of all types in the UK.

Please find below the Concept Note of the campaign.

Your institutional profile and scholarships information will be promoted during seven months in multiple platforms of the TV show “IELTS Face-off” including Facebook, YouTube and Instagram.

Detailed advertising benefits are stated in the attached Concept Note.

Running in seven months, the programme aims to attract over 2,000 potential students hunting for UK scholarships and reach 1 million target online audience following the contest.

Participation fee per institution: £900

30 October 2019

3. Study UK talk shows

This is a series of six talk shows focusing on promoting academic excellence of UK institutions in the six following subject areas: Marketing, Engineering, Media and Communication, Arts and Design, Tourism and Hospitality, and Education and Linguistics.

The talk shows provide an opportunity for your alumni to participate and share their experience of studying a specific subject area at your institution. After being filmed, the talk shows will be livestreamed in the Facebook Fanpage “IELTS Face-off” which enable your institution to answer questions directly from online audience.

Timeline: Each talk show will be broadcast in one hour. The series of talk shows will be livestreamed during February and March 2020

Besides advertising benefits that you will get during the pre-event promotion campaign in digital channels, the Q&A interaction with online audience during the time they watch the livestreamed talk-show will help you generate leads for student recruitment afterwards.

For details of impact target and advertising benefits, please find attached the Concept Note of this programme

Each talk-show is aimed to reach 25,000 online audience.

Participation fee per institution: £800

30 October 2019