The British Council China is delighted to invite UK institutions to participate in promotional activities surrounding the China Education Expo 2015, which is organised by the China Education Association for International Exchange and will run from 24 October to 1 November 2015 in Beijing, Chengdu, Guangzhou and Shanghai. This is a great opportunity for UK institutions to build awareness of their educational offering among prospective students, agents and other industry representatives in China, and to increase the overall impact of the UK pavilion’s promotion. 

2015/16 UK Scholarship Booklet

Benefits

Direct engagement with target audiences

150,000 visitors are expected to attend the exhibition across all four cities and additional awareness will be raised through a digital campaign on scholarships, ensuring strong exposure for participating institutions.

Access to multiple distribution channels

In addition to being promoted at the China Education Expo 2015, promotion and distribution of the booklet will be coordinated with the British Council China’s education marketing all year round, including education exhibitions, education agent workshops, and other events. The booklet will also be distributed to related training schools and education agencies across the country to provide specific information to their education consultants.

For further information please consult the attached PDF.