The British Council is delighted to invite you to join the Innovation is GREAT Corner at the China Education Expo in Beijing, Shanghai and Chengdu in the autumn of 2013.

This year, China Education Expo 2013 will tour five cities across China from 2nd to 13th November 2013. In line with the ongoing GREAT Campaign, the British Council China will take this opportunity to highlight the key aspects and strengths of UK Science and Technology to Chinese stakeholders, partners, media and the general public by organising a dedicated Innovation is GREAT Corner at the exhibitions in Beijing, Shanghai and Chengdu.

Date and Venue
The Innovation is GREAT Corner will be organised at the exhibition sites and located next to the British Council’s stands at the entrance to the UK pavilion. Interactive activities will be organised by the British Council at the Corner to attract visitors’ attention and interest.

The Innovation is GREAT Corner shares the same opening time with the China Education Expo in Beijing, Shanghai and Chengdu.

New Formats and Participation Cost

The Innovation is GREAT Corner will provide chargeable promotional opportunities for your institution to showcase your excellence in science and technology courses by showing school or course promotional videos, or using the onsite feature boards to present introductions to courses and inspirational alumni stories. This time we would like to include augmented reality technology to reflect the esprit of technological innovation.

British Council will offer three chargeable initiatives to all UK institutions:

1) A fresh new initiative - Augmented reality feature wall (GBP2000* per institution in Beijing, Shanghai and Chengdu):
An augmented reality feature wall will form a key part of the showcase and will be available for institution advertisements. UK institution information and images will be turned into an instantaneous digital advertisement by using augmented reality (AR)* technology. *AR is a live, direct or indirect, view of a physical, real-world environment with elements augmented by computer-generated sensory input such as sound, video or 3D graphics etc. Examples of this can include professionally taken images or images of past students’ work with links to your institution’s video clips through AR technology. Please find an easy step guide in the image in Appendix 1.

Why Blippar at exhibition?

A) A) This is an advanced tool to give the audience a lasting impression of your science and technology courses. The initial idea for the exhibitors is simple; to provide basic information about your institution and the courses you want to promote, and make it easier for participants to refer back to your institution very quickly when onsite and at any time after the exhibition. The visitors can simply scan your institution’s logo and access all information right away. The BBC, The Guardian, Virgin Atlantic, Sony, Samsung, Nestle, Disney, L’Oreal, Tesco and Oyster Card and many big names are all using Blippar now. It is the latest trend in a fast-developing technical world, proving to be highly attractive and influential among the younger generation.

B) B) A great tool for you to reach a wider range of audiences, with no time or location restrictions, through a one-year validity period for all participants who install the ‘Blippar’ app on their mobiles. Information on your institution can be accessed as soon as your logo is scanned. You may wish to use these functions in your future marketing activities to audiences in other countries and places within the validity period.

For all institutions who register for AR Feature Wall service, we offer free advertising opportunity on the UK pavilion Exhibition Guide sheet with your own institution logo and a brief introduction paragraph. In this way, for example, when audience take the exhibition guide sheet away home, they are able to scan your institution logo from the guide sheet and get access to all the information that blip in their mobile phones. The function will last for one-year long.

C) On the AR feature board, each institution will be offered a place to place a logo for the participants to scan, and four buttons will be automatically generated on the screen of a participant’s mobile phone, providing them with access to the content below:

• Institution description (could be a pdf document or your institution web page)
• Science and technology related subject entry requirements (could be a pdf document or a web page)
• Alumni’s work showcase and stories (could be a pdf document or a web page or a video/animation/3D)
• Additional information, e.g. scholarship information (could be a pdf document or a web page or a video/animation/3D)

All documents in PDF format can be saved into audience’s mobiles.

A sample of what this could look like is shown using a real picture taken at the Hong Kong exhibition showed in Appendix 2.

You may wish to view the demo video for this idea on what, how and why to ‘blip’ from www.blippar.com. Search for the UK tube image (as shown in Appendix 2) and you will see the demo video showing the live advertisement function at an Education UK exhibition in Hong Kong this January.

Please note that British Council offers a special rate from Blippar for your institution to own the function for one year. The market price for such function for one case can be as high as GBP6000.

This is a great idea to offer your audience with strong, unique and engaging content. Why not try something new?

2) Video Show (GBP 400 * per video in each city)
Promotional films about participating institutions’ science and technology courses will be played at the Innovation is GREAT Corner throughout the exhibition.

• Participating institutions will need to provide a complete promotional film of science and technology related areas.
• Each video should be no longer than 5 minutes.
• The British Council will incorporate all the films on to one DVD, which will be played in a loop on the plasma screen at the Innovation is GREAT Corner, during the exhibition.

3) Alumni stationed on-site (GBP 100 * per person in each city)
Alumni can share their experiences from doing their science and technology related courses at your institution as well as perform simple live demonstrations. This would be a very important element in order to make this an interactive experience for the visitors.

For all institutions who register for the above service, we offer the following promotional opportunities free of charge:

Display of promotional leaflets at the Innovation is GREAT Corner – Participating institutions’ promotional materials will be displayed together with British Council’s official publications at the Innovation is GREAT Corner