The guide, produced by the British Council, is expected to be ready in March 2013 and will be in Thai and English in order to communicate to a wider target group. The content will be tailor-made to the requirements and nature of Thai parents and students, and will include the following information:

• General information about the UK (weather, geographical characteristics, culture).
• Essential information on choosing a school e.g. the UK Education system, types of schools, how to choose a school.
• UK school alumni who are celebrities or well-known in Thailand.
• FAQs for Thai parents and students.
• Tips for Thai students to prepare themselves prior to studying at a school in the UK.

In addition to the content described above, we are pleased to offer space for schools in the UK to place their profile in the guidebook/ an advertisement. Each profile will consist of:

• A school name, logo, and contact details.
• Brief information about the school.
• Tuition fees.
• Two photos of the school.
• A UK map to show the location of the school.
• Contact details of agents in Thailand (optional).

The school profile page booking form and costs can be found in the attached file.

The guide book specification:

• Dimension: A4, 4 colour
• Print run: 15,000 copies
• Shelf life: 1 year

Distribution plan

• Parents/students/UK alumni on the database interested in school education in the UK.
• Distributed at UK school talks and other British Council activities with the right target group.
• Golf and sports clubs and high end restaurants and cafés.
• Potential schools, agents, business partners.