The British Council is delighted to invite UK institutions to contribute content to an upcoming booklet that will showcase media and communications related subjects to students in China. 

What is the media and communications booklet?   

The media and communications booklet is a Chinese language publication focusing on media and communications subjects offered by UK institutions. Students in China who are interested in these subject areas will be able to use it to gain relevant subject information and details about the UK institutions which feature in the booklet.  

Promotion and distribution of the booklet will be coordinated with other Study UK marketing initiatives in China in order to gain maximum exposure.  
                                      

Benefits

The media and communications booklet offers a highly accessible and cost-effective channel for UK institutions to promote their offerings to an audience of prospective students in China.

We expect the booklet to reach an audience of 50,000 readers through online and offline channels in 2017/18, allowing participating institutions to promote their courses to Chinese students who are specifically interested in these subject areas.

Promotion and distribution of the booklet will be coordinated with the British Council China’s year-round education marketing, including national education exhibitions, education agent workshops, and other local events. The booklet will also be distributed to related training schools and education agencies across the country to provide subject-specific information to their education consultants.

An electronic copy of the booklet will also be uploaded to the British Council‘s official website in China for free download by the general public from October 2017 to March 2018. 

Requirements

K institutions will be required to provide the following content:

• If your institution applies to reserve a profile page, a standard page layout will be used. You will need to provide a high-resolution file of your institution’s logo and two to three photographs. A form will be provided in order to collect information for the text, which could include: a brief introduction of your institution and facilities; detailed information on your media and communications offerings; profiles of academic staff, students and alumni; scholarships; and other general information about studying at your institution. All materials should be provided as text files (.doc) and pictures (.jpg).
   
• If your institution applies to reserve an advertorial page, it is advisable that you provide a ready-to-print artwork design with page dimensions of 210mm x 210mm, in order to present branding elements appropriately. The British Council China is able to provide basic design services on request.

As the booklet will be produced in Chinese, it is recommended that participating institutions provide all content in this language. Alternatively, the British Council China can arrange chargeable high-quality translation services for institutions that submit content in English.

Please note that the British Council reserves the right to abridge content if it exceeds the stipulated number of words.

   *Only two available on a first-come, first-served basis.