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Expand your recruitment and partnership potential: participate in the Further Education mission to China

UK Further Education colleges are invited to participate in the British Council’s funded FE mission to Tianjin and Beijing from 20 to 26 March 2018. The FE mission is specifically designed for UK FE colleges to:

  • deepen their understanding of the Chinese vocational education sector
  • raise brand awareness
  • increase student recruitment
  • establish wider institutional partnerships in China[1]

Context

China is shifting from an economy based heavily on low-cost, low-skill manufacturing for export to an economy based on higher quality goods and services. To achieve this transition, China has set up the Made in China 2025 strategy to massively ramp up skill levels and continuously push for reformation, innovation and internationalisation in the vocational education sector. 

The FE sector has grown quickly in recent decades, and China now has 12,300 vocational schools, collectively hosting nearly 27 million students and annually recruiting 9.3 million new students. However, the sector still faces challenges, such as setting up practical education reform plans, developing comprehensive curricula, forming industrial partnerships and attracting educational talent. There is therefore a demand and opportunities for the UK FE sector to explore potential collaboration with the sector in China in teacher training, consultancy, college-enterprise links and wider collaboration areas.

During the FE college panel discussion session at recent agent workshops organised by the British Council, feedback from local agents indicated that the UK FE sector should be more active in the market. The agents and the public are keen to understand more about the advantages of the sector, as well as unique selling points of individual FE institutions and programmes.

Programme

Date

Activity

audience reach

Day 1

Monday

19 March

Arrival in Tianjin

17:00-18:00 Pre-event briefing

NA

Day 2

Tuesday

20 March

Partnership Meeting in Tianjin

08:30-09:00 Registration

09:00-12:20 Opening and market & sector briefing

12:30-14:00 Lunch

14:00-18:00 1-to-1 matchmaking meetings

  • Tianjin Municipal Education Commission
  • 20+ colleges from Tianjin

(please refer to the appendix for details)

Day 3

Wednesday 21 March

Visits to industrial park and colleges in Tianjin

Late afternoon: travel to Beijing

  • local enterprises
  • local colleges

Day 4

Thursday

22 March

Visits to industrial park and colleges in Beijing

  • local enterprises
  • local colleges

Day 5

Friday

23 March

Study UK Agent workshop

Face-to-face appointment sessions with agents will be included.

50+ agents from north and central China interested in A-levels / foundation / short-term programmes. 

Day 6-Day 7

Saturday

24 March

Sunday

25 March

FE zone at the Study UK Exhibition in Beijing

The FE zone includes onsite counselling, video screenings promotion and materials display.

Each year CIEEF welcomed around 20,000 to 30,000 visitors.

Tuesday

27 February -  

Saturday

31 March

Social Media Campaign for UK FE colleges

Each participating college will be offered one promotional post through British Council social media platforms (Study UK WeChat + Study UK Weibo).

Digital online reach: around 100,000.

* Please note that the above is a draft itinerary and is subject to change.

Participation fee:

Day 1 to Day 4: Free of charge

Day 5 to Day 7: GBP 1,500 + VAT

All domestic transportation, accommodation and meals will be covered by the British Council.

Please note international flights and visa fees will not be covered by the British Council.

How to Apply

Please complete the attached application form and send it to SIEM.China@britishcouncil.org.cn by Thursday 01 February 2018.

Please note: places will be allocated on a first-come, first-served basis.

Appendix

Tianjin

Tianjin borders Beijing and Hebei province, under the co-development plan of JingJinJi (Beijing, Tianjin and Hebei), is only half an hour by train from Beijing. It is governed as one of the four direct-controlled municipalities under direct administration of the central government.

Tianjin's GDP reached 1.788 trillion yuan in 2016. The city of Tianjin recorded China's highest per-capita GDP Number 5th, following Shanghai, Beijing, Guangzhou and Shenzhen.

Tianjin Municipal Education Commission sees internationalisation as a key development plan of improving the quality of high education and vocational education. Tianjin Government released Tianjin Morden Vocational Education Construction Opinion which aims to establish a high-level national modern vocational education demonstration area by 2020 to suit the urban function of Tianjin as the national advanced manufacturing R&D base, the northern international shipping core area, the financial innovation and operation demonstration area and the reform and opening-up pilot area, to integrate industry and vocational education and to build an world class modern vocational education mechanism.

Tianjin Haihe Education Park is a national experimental zone of higher vocational education reform, directly under the administration of Ministry of Education (MoE). It is also the science and technological innovation demonstration zone in Tianjin. Till 2016, Haihe Education Park has attracted 2 world class universities (Nankai University and Tianjin University), 8 vocational colleges and 2 secondary vocational schools.

Participation Tianjin colleges

1

Tianjin Medical College

2

Tianjin Broadcasting TV and Film Institute

3

Tianjin Coastal Polytechnic

4

Tianjin Engineering Technical Institute

5

Tianjin Morden Vocational Technology College

6

Tianjin Youth Professional College

7

Tianjin Public Security Profession College

8

Tianjin Light Industry Vocational Technical College

9

Tianjin Business Vocational College

10

Tianjin Yejin Vocational Technology College

11

Tianjin Jiaotong Vocational College

12

Tianjin Art Vocational College

13

TEDA Polytechnic

14

Tianjin Homeland resources housing vocational college

15

Tianjin Petroleum Vocational and Technical College

16

Tianjin City Vocational College

17

Tianjin Railway Technical and Vocational College

18

Tianjin Arts and Crafts Professional College

19

Tianjin Urban Construction Management & Vocation Technology College

20

Tianjin Vocational College of Mechanics and Electricity

21

Tianjin Institute of Biological Engineering

22

Tianjin Bohai Vocational Technical College

23

Tianjin Maritime College

24

Tianjin Sports Vocational College

25

Tianjin Binhai Vocational of Automotive Engineering

 

[1] We do not anticipate the mission to result in direct commercial/trade opportunities