Digital Campaign for January 2020 Intake

20/08/2019

Digital Campaign for January 2020 Intake

Further enhance your universities’ overall promotion in Malaysia, Singapore and Indonesia with an affordable digital campaign for the upcoming January intake.

Benefits of UK Universities Joining the Campaign:

Universities are able to leverage on the most effective yet affordable local marketing platform. Statistics from Internet World Stats 2018 showed 79% of Malaysia uses internet, and 76% are mobile internet users, which means information posted online is likely to capture the public’s attention.
A good time to further promote courses available for the January intake due to the weakening of GBP against major currencies.
The content of the campaigns will be tailored to cater to the country’s market trends, which includes popular marketing platforms, as well as effective tailored messaging to a targeted audience. Most of the universities’ online content is general with no specific call to action.
Over 70% of students studying in UK institutions from Malaysia and Singapore are undergraduate level, compared to 20% of students undertaking postgraduate studies. The numbers of Malaysian and Singaporeans going to the UK for postgraduate studies overall is still relatively small, thus more efforts should be channelled to promote postgraduate education in the UK.
Indonesia, on the other hand, have 60% of students currently pursuing postgraduate studies, and 40% undergraduate studies. This goes down well with the UK January intake, where there are more openings for postgraduate studies.

How Does it Works?

DELIVERY DATE	COUNTRY	WHAT’S INCLUDED	COST
28^th October 2019	Malaysia	Search Engine Marketing (SEM) and Optimisation - Keywords to appear in the search results of the search engine GDN (Google Display Network) – online banners to be placed on selected websites 1 posting at Study UK Facebook with 1 week boosting to an estimated reach of 20,000 – 60,000 1 joint direct mailer to the database who are interested to pursue an undergraduate course in the UK. Estimated reach: 2000 subscribers. Sponsored Editorial	£1000
	Singapore	Search Engine Marketing (SEM) and Optimisation - Keywords to appear in the search results of the search engine GDN (Google Display Network) – online banners to be placed on selected websites 1 posting at Study UK Facebook with 1 week boosting to an estimated reach of 20,000 – 60,000 1 joint direct mailer to the database who are interested to pursue an undergraduate course in the UK. Estimated reach: 2000 subscribers.	£800
	Indonesia	Search Engine Marketing (SEM) and Optimisation - Keywords to appear in the search results of the search engine GDN (Google Display Network) – online banners to be placed on selected websites 1 posting at Study UK Facebook with 1 week boosting to an estimated reach of 20,000 – 60,000 1 joint direct mailer to the database who are interested to pursue an undergraduate course in the UK. Estimated reach: 4000 subscribers	£800

**All charges are subject to VAT where applicable. Institutions with charity status need to provide a VAT exemption certificate to be exempt from VAT charges for advertising services which are non-targeted.

Notes: All campaigns are delivered in English without the need of translations.

Action Required

Requirements: All material and artwork requirements will be communicated to the client upon confirmation of the respective media buy.

How to apply: All institutions should complete our online application form at: https://forms.gle/14ivTKndTdMD3Exb7

Application Deadline: 3rd October 2019