The British Council is delighted to invite UK institutions to nominate their top students and graduates to participate in the Study UK Showcase 2024 from 1-2 November 2024 at the China Education Expo (CEE) in Beijing, China. This showcase will feature as part of the CEE UK pavilion, which is expected to attract 20,000 visitors, including the public, foreign affairs office of local institutions, overseas study agents and substantial media interest. This is a great opportunity for UK institutions to raise the profile of their educational offering, research activity, and student outcomes among a large Chinese audience. It also offers a great platform for UK alumni to present their achievements and build up their personal brands.

Event introduction

Study UK Showcase 2024 will be an exciting, informative and interactive event featuring a wide range of exhibits provided by UK alumni and academics. Exhibits will focus on the categories of STEM and Arts & Design, but are not limited to these two categories, and will showcase the work of current students, graduates, and UK higher education institutions. In addition, the showcase will provide participating UK institutions with a platform to engage directly with prospective students.

Showcase categories

• STEM (science, technology, engineering, and mathematics)
• Art & Design (including fashion, illustration, jewellery design, product design, film, and visual arts)
• Others (any innovative and creative exhibits)

Benefits for UK institutions

• Direct involvement in one of the largest offical international education exhbitions of the year in Beijing, which is expected to attract over 20,000 visitors throughout the two-day exhibition.
• Visitors will mostly be students and their parents who are interested in studying overseas.
• Extensive exposure to local and national media in China, with exhibits and participating institutions featured in promotional activity, including on a range of social media platforms.
• Opportunity to raise their profile among a large audience of young people and their families.
• Opportunity to raise awareness of their educational offering at a key stage in the decision-making process for study abroad.
• Platform to showcase their institutional achievements and student outcomes.

Event details

Schedule

• 30 October 2024 – Booth build-up and decoration
• 1-2 November 2024 – exhibition open to the general public

Venue

Exhibition Hall 1 & 2, F1, China National Convention Center (CNCC)

How to participate?

UK higher education institutions are invited to nominate their top graduates and students in subject areas relating to the exhibit categories to showcase their creative projects, designs and entrepreneurial ideas.

There are no specific criteria for how exhibits should be presented. Exhibits will be selected based on their visual impact, degree of innovation, and potential for visitor interaction and learning. The British Council reserves the right to reject exhibits if they are deemed to be unsuitable.

What is the cost?

UK institutions will be provided with an exhibition space free of charge. The British Council will discuss display requirements and details with all institutions who have exhibits selected.

Please note, participating institutions will need to cover transportation and insurance costs for their selected exhibits.