Study UK Guidebook 201819 (Korea)

Promote your institution in British Council Korea’s premier Study in the UK guide

British Council Korea will be publishing a Study UK Guidebook for 2018, which will be the essential guide to Studying in the UK for the Korean market. We are offering institutions of all levels - from boarding schools to universities - space within the guidebook to promote your institution and showcase your current students/alumni. All information will be translated by experienced British Council staff to keep the texts concise and reader friendly. From two-week English language programmes to full time degrees, interest in study abroad continues to grow in Korea and this guidebook represents an excellent opportunity to directly reach a broad range of prospective students, including junior/senior high school students, university students and working professionals.

About the guidebook

This publication is regarded as the essential guide to studying in the UK and is a key resource used by schools, universities and agents when counseling students interested in studying in the UK. 

Contents

• Message from British Ambassador to Korea
• Why study in the UK?
• Life and Culture in the UK
• An introduction to study options at independent/boarding schools, English language schools, universities, further education colleges, and distance learning.
• Advertisements from participating institutions
• Meet the students/alumni (interviews/testimonials with current/former students of UK institutions)
• Tips for pre-departure preparation and advice on settling into student life in the UK

Guidebook specifications:

• Dimensions: W182mm × H257mm
• Total pages: approx.90
• Print run: 5,000 copies
• Shelf life: 24 months (December 2017 – December 2019)

Distribution plan

Printed version (5,000 copies)

2,000 copies will be posted to secondary schools, junior colleges, universities and study abroad agents throughout Korea. The remaining 3,000 copies will be distributed through the following channels:

• In-house study abroad seminars at the British Council, Seoul
• External study abroad events organised by universities and schools throughout Korea (30-40 events)
• British Council Korea front of house display
• British Council Teaching Centres (6 Centres total with 6,000 students)

Digital campaign

A link to the digital version of the guidebook will be posted on the British Council Korea website and the guidebook will be promoted through a dedicated digital campaign utilising the following channels:

• British Council corporate e-flyer (17,000 subscribers), Facebook (43,000 followers), Blog (20,000 reach) and Instagram (1,650 followers) accounts
• Monthly e-newsletter to prospective study abroad students (1,894 subscribers)
• Korea’s biggest online social media platform “Study Abroad camp” (126,647 subscribers)
• IELTS online café “IELTS prep buddies” (86,430 subscribers)
• Direct emails to institutions throughout Korea. Institutions will be encouraged to share the link to the guide with their students and post on their websites.

Advertising Rates*

Prominent advertising space

*All prices exclusive of applicable VAT

**Institutions will be responsible for preparing advertisements

***Inclusive of translation fee for text provided in English

Production schedule

• Deadline for booking space: 31 August 2017
• Deadline for advertisement / student/alumni testimonial: 15 September 2017
• Publication: December 2017

Applications

• Applications will be accepted on a first come first served basis. To reserve a space, please complete the application form below and email a scanned copy to:

youngah.kim@britishcouncil.org  by 31 August 2017.

For full details of this opportunity and the booking form, please refer to the attached PDF.