We are pleased to offer a digital student recruitment campaign around Clearing for 2019/20 recruitment.

Campaign Benefits and Outcomes

1. Affordable – A digital campaign is a more cost effective approach for communicating key messages around Clearing.  
2. The UG market is still a very important market in Malaysia and Singapore, taking up more than 70% of the total market. The final ‘push’ after the release of A-levels results is thus also essential to inform students of the availability of places in UK institutions.
3. The number of UG students is increasing in Indonesia, on the back of the rising number of international schools. However, an issue is losing students to Austrlian universities that provide unconditional offers. Therefore, it is necessary to reinforce key messages to students decision-making months about studying in UK as most international school students would apply to different countries. 

Market Context

Malaysia

In 2017-2018, 16,340 Malaysians were enrolled in a UK HEI, a decrease of about 6.7 per cent. Over three-quarters of Malaysia’s student population in the UK study at undergraduate level, with a large proportion articulating from programmes completed at domestic HEIs, through transnational education courses, or credit transfer. Having said that, it is still the most important market in the South East Asia for international student recruitment. UK still holds the highest percentage of market share at 47% among the other English-speaking countries.

Indonesia

The number of Indonesians studying abroad, and particularly in the UK, has expanded significantly in the recent years. In 2018 the growth percentage of student visa issuances to the UK increased by 5%, after a drop in 2017 due to changes to national scholarship policies. The growth is due to self-funded UG students as Indonesia’s economy continues to develop.

Singapore

While Singapore has some extremely strong universities, these institutions are unable to meet the local demand in which it resulted students opting for alternative route in pursuing  higher education. Singapore is therefore a second largest source of international students recruitment to the UK in South East Asia. Singapore is widely acknowledged as a source of very good quality students.

What will the campaign include?

Notes:

• ** All charges are subject to VAT where applicable.  Institutions with charity status need to provide a VAT exemption certificate to be exempt from VAT charges for advertising services which are non-targeted.
• All campaigns are delivered in English without the need of translations.