China Social Media Training Workshop
Based on last year’s successful digital achievement, the British Council will continue to host China social media training workshops of Internet Market and Digital Marketing in China for digital marketing practitioners and professionals from UK institutions with the purposes of exchanging experience and sharing insightful views on the digital landscape in China.

This year's agenda is designed with intensive training workshops about Digital landscape, Popular social media introduction, Video marketing, Analytics of student decision making. Sessions will be presented with practical case studies and real life examples.
You also have the opportunity to have face-to-face discussions with leading industry experts in our "Meet the Experts" session. We believe this event is the best digital marketing training workshop that you won't want to miss!

In this training workshop, we will cover:
- Landscape of Marketing through social media
- Utilization of social media platforms
- Case studies on social media
- Good practices on interactive communication
- Strategic development on digital marketing in China
The delegation of speakers includes:
- Ms May Huang, Education E-marketing Manager China, British Council
- Ms Wei Ge , Vice-president of Content Marketing, YOKU Group
- Mr Boris Zhang, Strategic Cooperation Director, Media Business Development Department, Tencent
- Mr Vincent Wang, CEO, Shanghai Horizon Consulting

Event Details

Training workshop London
- Date: 12 May 2014
- Time: 09:00 – 17:00
- Venue: British Council London Office
Room9&10, Upper Ground, British Council Offices, Spring Gardens
London, SW1A 2BN

Training workshop Manchester
- Date: 15 May 2014
- Time: 09:00 – 17:00
- Venue: British Council Manchester Office
Room609, Bridgewater House, 58 Whitworth Street
Manchester M1 6BB

Agenda

09:00 – 09:30 Check-in
09:30 – 09:35 Welcome speech by the British Council
09:35 – 10:30 China Internet Landscape and UK Institutions Digital Performance By Ms. May Huang, Education E-Marketing Manager China, British Council

10:30 – 10:45 Tea/Coffee Break

10:45 – 11:45 Approach your audience in a different way: introduction on video content marketing By Ms. Wei Ge, Vice-president of Content Marketing, YOKU Group

11:45 – 12:00 Q&A for morning session

12:00 – 13:15 Lunch Break

13:15 – 14:15 Re-define your service on social media: introduction on WeChat marketing By Mr. Zhang Dongbo, Strategic Cooperation Director, Media Business Development Department, Tencent

14:15 – 14:30 Tea/Coffee Break and free Q&A

14:30 – 15:30 Big data analytics of student decision making on overseas studies By Mr. Vincent Wang, CEO of Shanghai Horizon Consulting Co. Ltd

15:30 – 16:00 Q&A for afternoon session

16:00 – 17:00 Meet the Experts – one-to-one free talks

Charge fee*:
GBP360 excl. VAT per person
*This fee includes the cost of training fees, light lunch and refreshments.