With the aims of supporting UK institutions to get in-depth understanding of Chinese social media and to build up e-profile in this special market, the British Council would host a one-day training workshop on China social media, with partners of Inno Meda and Sina Weibo College.

In this training workshop, we will cover:

• Landscape of Marketing through social media
• Utilization of Sina media platforms
• Case studies on Sina Weibo
• Good practices on interactive communication
• Strategic development on digital marketing in China

The delegation of speakers includes:

• May Huang, Education E-marketing Manager, British Council China
• Michael Tang, President, HDT Media Inc. Visiting Professor, School of Journalism & Communications, Peking University, and researcher, CCM Research Centre, Peking University
• Jingdong Ge, Director of Marketing, Director of Business Channels, General Manager of Regional Branch, Sina Group
• Shaoyu Li, Deputy Director of Sina Weibo Business Develop Department
• Lisa Wang, Project Manager of Sina Weibo College, Manager of Sina Weibo Marketing
• Chen Shen, Human Resource Manager of Sina Weibo, Senior consultant of Sina Weibo College

Date: 14 June 2013
Time: 9.30 a.m. - 6.00 p.m. 
Venue: The Auditorium Eastern Gateway Building, Brunel Business School, Brunel University, Kingston Ln, Uxbridge, Middlesex UB8 3PH
Participation fee*: GBP360 excl. VAT per person

*This fee includes the cost of training fees, lunch and refreshments.