China’s CCTV is developing a TV programme that will document the experiences of a group of Chinese high school students as they travel across China, the US and the UK to experience each country’s approach to higher education.

The programme aims to demonstrate each country’s educational values in a vivid and dynamic way to encourage Chinese students and their parents to think about the essence of a good education, and potentially consider studying abroad.

CCTV is looking for UK higher education institutions to host the group of students and support CCTV’s film crew in capturing their experience.

Benefit

As the programme is aimed at Chinese students who are preparing for their national college entrance exam and their family members, this is a great opportunity for UK higher education institutions to reach a large audience of prospective students and showcase their educational offering.  

For further details about this opportunity and the selection criteria, please see the attached PDF from CCTV.

About CCTV

CCTV (China Central Television) was established in 1958 in Beijing, China. Since its foundation, this public national TV network has become the most influential and authoritative TV station in China, and today it has more than fifty channels and a domestic viewership of over 1 billion