The British Council China is delighted to invite UK institutions to join two digital campaigns to promote UK summer school programmes and English language teaching courses to students in China.

Campaign 1: English Language Teaching – one-minute video show

This is a social media campaign aimed at promoting the UK English language teaching sector in a fun and engaging way. UK providers of English language teaching are invited to submit one-minute videos produced on their campus.

Suggested video ideas:

o   Interviews with students before and after taking part in a summer school programme, looking at how their views of the UK have changed and showcasing their English language ability.

o   Guide to distinguishing between different regional accents in the UK.

Participating UK institutions will be expected to provide a completed video along with a brief introduction of around 100 words, which the British Council China will promote through a variety of digital channels, including its well-established Education UK group on WeChat (currently China’s most popular social media tool), which has more than 40,000 followers.

Cost: £100 per video (excluding VAT)

UK institutions interested in this opportunity should complete the attached application form and email it to davisson.li@britishcouncil.org.cn by 20 July.

Participating institutions will need to submit a one-minute video by 15 September. It is recommended to include Chinese language subtitles in the video. Alternatively, we can arrange a chargeable, high-quality translation service if required.

Campaign 2: Summer School Programme – video campaign

Last year, our video campaign reached an audience of more than 400,000, with five videos each focusing on different aspects of UK summer school porgrammes. Please follow the below links to see the videos.

British culture:

http://v.youku.com/v_show/id_XODA4NzE5ODgw.html?qq-pf-to=pcqq.c2c

British food:

http://v.youku.com/v_show/id_XODA2NjU5ODE2.html?qq-pf-to=pcqq.c2c

Extra-curricular activities:

http://v.youku.com/v_show/id_XODA4NjcwNTk2.html?from=y1.2-1-87.3.5-2.1-1-1-4-0

Classrooms:

http://v.youku.com/v_show/id_XODA2NjU3ODQ4.html?qq-pf-to=pcqq.c2c

Friendship:

http://v.youku.com/v_show/id_XODA2NjMxOTIw.html?qq-pf-to=pcqq.c2c

This year, we will produce five videos focusing on the following themes:

• arts and performing arts
• sports
• English studies/academic programmes
• adult courses
• family courses

The videos will be produced with Chinese subtitles and promoted through a variety of online channels, including youku.com, which is one of the most popular video platforms in China.

Cost: Free                                                                  

UK institutions interested in this opportunity should complete the attached application form and email it to davisson.li@britishcouncil.org.cn by 6 July.

Please note, participation is limited to four institutions and we will work with English UK to select the participants.

The British Council China will arrange for filming to be conducted on the grounds of the selected institutions in July and August.