The British Council is delighted to invite UK institutions to contribute content to an upcoming booklet that will showcase sports subjects to students in China. 

What is the Sports Booklet?

It is a Chinese language brochure that will focus on sports subjects that are offered by UK institutions. Students in China who have an interest in these subject areas will be able to use it to gain information about the subject areas available and any institutions that offer related courses.

Promotion and distribution of the booklet will be coordinated with other Education UK marketing initiatives in China in order to gain maximum exposure.  

Benefits

The Sports Booklet offers a highly accessible and cost-effective channel for UK institutions to promote their offerings to an audience of prospective students in China.

We expect the booklet to reach an audience of 50,000 readers through online and offline channels in 2016/17, allowing participating institutions to promote their courses to Chinese students who are specifically interested in these subject areas.

Promotion and distribution of the booklet will be coordinated with the British Council China’s year-round education marketing, and will include national education exhibitions, education agent workshops, and other local events. The booklet will also be distributed to related training schools and education agencies across the country to provide subject-specific information to their education consultants.

An electronic copy of the booklet will also be uploaded to the British Council‘s official website in China for free download by the general public from October 2016 to March 2017. 

Requirements

UK institutions will be required to provide the following content:

·         If your institution applies to reserve an advertorial page, it is advisable that they provide a ready-to-print artwork design with page dimensions of 210mm x 210mm, in order to present branding elements appropriately. The British Council China is able to provide basic design services on request.

·         If your institution applies to reserve a profile page, a standard page layout will be used. You will need to provide a high-resolution file of your institution’s logo and two to three photographs. A content collection form will be provided in order to collect information to be included in the text, which may include a brief introduction of your institution and facilities, detailed information on your sports offering, profiles of academic staff, students and alumni, scholarships, and other general information about studying at your institution. All materials should be provided as text files (.doc) and pictures (.jpg).

As the booklet will be produced in Chinese, it is recommended that participating institutions provide all content in this language. Alternatively, the British Council China can arrange chargeable high-quality translation services for institutions that submit content in English.

Please note that we retain the right to abridge content if it exceeds the stipulated number of words.

   *All prices are exclusive of VAT unless otherwise stated.

   **Only two available on a first-come, first-served basis.