Call for submissions for the ‘Destination: UK Boarding Schools & Sixth Form Colleges’ campaign

21/05/2015

Call for submissions for the ‘Destination: UK Boarding Schools & Sixth Form Colleges’ campaign

We are delighted to announce that activities for the final year of our ‘Destination: UK Boarding School & Sixth Form Colleges’ campaign in China are now open for registration.

‘Destination: UK Boarding Schools & Sixth Form Colleges’ is a campaign to grow the international market of the UK’s school sector. It is a series of on- and offline programmes that will run throughout 2015 and is aimed at increasing international enrolment into UK boarding schools and sixth form colleges, while also profiling their educational expertise through dialogue between UK and Chinese sector professionals.

Please see below for details of the activities that are on offer:

Project	Description	Delivery Timeline	Cities / Markets	Registration Deadline	Cost
UK Boarding School Head Teacher Mission**	Ten UK boarding school head teachers will visit China to showcase their institutions’ strengths to agents and potential students and raise their sector’s profile in the China market. Activities will include exhibitions, agent workshops, student interviews, agent fairs, and media interviews.	23 Oct – 1 Nov 2015	Beijing, Shanghai and Guangzhou	5 June 2015	Free
UK Sixth Form College Mission**	Five sixth form college principals will visit China to showcase their institutions’ strengths to agents and potential students and raise their sector’s profile in the China market. Activities will include exhibitions, agent workshops, student interviews, agent fairs, and media interviews.	30 Oct – 8 Nov 2015	Chengdu, Xi’an and Changsha	5 June 2015	Free
UK Boarding Schools & Sixth Form College video campaign	Three videos will be produced for the UK boarding school sector and will be promoted on social media platforms in China. The video topics will cover the characteristics of UK boarding schools, single gender education, and how the UK offers a tailored education experience for different age groups. The British Council will send film crews to the participating schools, which will be expected to cooperate and provide support during the filming process.	Production: 10 Sept – 10 Oct 2015 Promotion: Nov – Dec 2015	China nationwide	5 June 2015	Free
UK Boarding School & Sixth Form College Scholarship Initiative***	The Scholarship Initiative was set up in 2014 to increase awareness of scholarships offered by UK boarding schools and sixth form colleges to Chinese students. The British Council will promote UK boarding schools and sixth form colleges that are offering scholarships to Chinese students through its traditional and digital media channels.	15 July – 31 Dec 2015	China nationwide	5 June 2015	Free
Agent FAM Trip	15 Chinese agents will travel to the UK for boarding school and sixth form college visits.	12 Sept 2015	UK nationwide	5 June 2015	£200* / £400*
Publications	1) UK boarding school guide 2) UK sixth form college booklet	Collection of material: 6 June – 30 June 2015 Production to start on 1 July Provisional publication on 30 September	China nationwide	5 June 2015	£100* / £300* / £500*

*Please note, all costs are exclusive of VAT.

** International economy return flights and local expenses (local expenses only include local accommodation, local food / subsistence costs and local travel costs) will be covered by the British Council.

*** For the Scholarship Initiative, please note that the British Council will only be responsible for promotion, while Schools and Sixth Form Colleges will be responsible for communication with applicants, exam, interviews and the selection process.

Action Required

Please apply for the above activities by returning the attached application form to nancy.long@britishcouncil.org.cn by 5 June 2015.

Alternatively, you can complete the form online at:
http://education-uk.aicyber.com/DynamicPage/Page/1a02205d201a836d534ef6f...

Attachment	Size
Detailed Program Description.pdf	388.31 KB
Appliccation Form.docx	206.88 KB