The British Council is proud to announce we will be running again our successful digital campaign ‘Student Profiles’ leading up to and during International Education Week (IEW).

This campaign will feature profiles of US, Mexican, Colombian and Brazilian students studying at UK universities, which will be hosted on a digital platform for distribution and featured in an exclusive social media digital campaign. In a wider effort to promote full-degree, study abroad and exchange programmes in the UK, this year will run a digital campaign not only in the US but LATAM markets such as Mexico, Colombia, and Brazil.

This campaign aims to grow the number of students applying to the UK and strengthen the UK institutions’ online brand profile among students and counselors audience. The latest edition of our campaign featured 12 student profiles (only in the USA) in a range of academic disciplines.

• Campaign posts reached an average of 27,269 people
• Each profile’s promoted post received an average of 373 likes and engagements
• Each university’s e-shot was opened by an average of 1,233 counsellors

Each university participating in the campaign will nominate a current or former student from each market they are interested in promoting to. The student will then be featured in a student profile on a digital platform designed to share and host student’s profiles. Please, keep in mind that undergraduate, study abroad and exchange profiles are preferred. Students who have graduated or who completed a programme within the last three years are also eligible.

The student profiles will include:

• Written interview with the student 
• High-resolution photos to accompany the interview
• University branding and logo
• Link to your university web page
• One video may also be included in the student profile at the university’s discretion.

We will select suitable content for the profiles based on the content submitted by the universities, and in line with media trends and interests. Not all submitted content will be featured in the profiles. Profiles will be submitted for your approval before publication. The student profiles will be displayed for one calendar year.

Student profiles will be promoted via:

• One e-shot per university featuring bespoke university content per market. This will highlight your university’s student profile and can also include content about your programmes, summer programmes, resources for counselors, advisors or students and upcoming recruitment events. This content will be provided by the university
• One boosted Facebook post and one boosted Instagram post highlighting each university’s student profile. We will target prospective students who have expressed an interest in study abroad or in the UK. Each post will also run exclusively for one week
• Each student profile will be also promoted individually within our International Education Week campaign in November 2019, to increase exposure. If you purchase a profile after IEW, we will include your profile(s) in the campaign for 2020.

NOTE: The campaign will be run in USA, targeting High School Counsellors, while in LATAM countries will be targeting potential UG and PG students.

You can find more details and expected ROI in the PDF attached here.