We are delighted to invite UK institutions to be featured in the new British Council Indonesia UK Education Booklet 2021-22!

The Indonesia Education UK Booklet provides prospective Indonesian students with an overview of the UK education system, information on UK study options, guidelines for applications, costs and life in the UK as an international student. The e-book will have content in Bahasa Indonesia and English and will be available throughout the year (March 2021 - March 2022). The Study UK Guide 2019 can be viewed at this link.

UK institutions are invited to be part of the e-book and increase their market share and strengthen brand positioning across Indonesia. Institutions are invited to advertise unique aspects, new courses, Indonesian alumni testimonials and success stories, introduce new programmes, highlight summer courses or digital courses for students and professionals among other promotional content.

UK institutions’ advertisements and advertorials will reach thousands of prospective students and influencers as British Council Indonesia is the preferred channel for information on UK education. Digital access, digital publication and digital engagement generate strong engagement with Indonesian audiences - based on geographic spread and demand for quality international education.

Background:

• Information on UK higher education institutions and schools is actively sought after; prospective Indonesian students search for and welcome accurate, updated information about education opportunities in the UK
• Promotion and circulation of the booklet will generate queries and impact student decision making for September 2021 and beyond 
• British Council UK education publications with collective information become referred to and recommended sources of information by student influencers for students and parents
• Agents and influencers regularly report that students look for readily available sources of information about available opportunities in one place/source

The e-book will provide institutions with:

• A4 size insertions to share advertisements, advertorials, alumni success stories, and promotional content on courses, programmes, institution USPs, summer schools, digital courses or professional courses
• Visibility and prominence by being featured in the exclusive e-book with collective information from across UK institutions
• Visibility and positioning through the digital promotional campaign for the e-book

Benefits and reach for UK institutions:

• Reach over 20,000 Indonesian students, agents, school counsellors and local universities
• The e-book will be uploaded on the British Council Indonesia website for a 1-year duration with regular promotion on social media and British Council Indonesia networks
• Anticipated number of downloads is approximately 3000 plus over 12 months
• The social media promotional campaign includes promotional marketing across the following channels:
  • Shared across campuses of more than 300 plus counsellors and 90 universities generating leads and queries for future conversion
• Social media analytics for Indonesia include 300,000-350,000 total impressions & 1,500-2,000 total clicks per post
• Opportunity to increase brand profile and visibility among target audience of students and influencers
• Opportunity and potential to generate increased traffic to institution websites and increase queries leading to recruitment leads

Details on participation fee and placement spots available:

Institutions are invited to select and book placement spots in the e-booklet as per the following; bookings will be confirmed on a first come first serve basis.

Note: The UK Education Booklet 2021-22 will proceed to design and circulation with a minimum of 5 institutions. The British Council reserves the right to cancel the e-book if minimum participants are not met.

TIMELINE

Deadline for UK institutions to express interest: Wednesday, 10 February 2021

UK institutions to submit materials/artwork: Thursday, 18 February 2021

Artwork review and approval from 18 February till 26 February 2021

E-book promotion campaign will start in 2nd week March