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2017 UK Independent School China Mission: an opportunity to directly engage with the Chinese independent schools market

2017 UK Independent School China Mission

An opportunity to directly engage with the Chinese independent schools market

8 – 18 July 2017

Proposed cities to visit:

Beijing, Tianjin, Shanghai, Hangzhou, Foshan, Shenzhen, Chongqing, Chengdu

(Cities are subject to change based on market needs)

Background

The number of Chinese students being educated at British independent schools is growing rapidly. According to the UK Independent Schools Council 2016 census there were 6,280 students from mainland China studying at UK independent schools, a 10.5% increase from 2015. Chinese mainland students currently make up over 15% of the total number of international students studying at British independent schools. This figured is expected to continue rising as parents not only seek to prepare their children for entry into a UK college or university, but are also recognising the positive benefits a UK independent school education can have on their children from an early age.

The British Council’s 2017 UK Independent School China Mission is a six city tour of China involving direct recruiting sessions with Chinese students and parents interested in receiving international education at school level. These students and parents will be seeking support on study and visa application procedures, interview techniques, information on school fees and scholarships etc. The mission will also include meetings and trainings with selected Chinese agents, giving an opportunity to establish strategic relationships with key agents working in the British school sector.

The Mission is now open for registration to British independent schools with recruiting ambitions in China or who are planning market entry into China.

British Council staff will provide full assistance throughout the trip.

Outline

The final detailed programme will be confirmed by May 2017 and shared with participating institutions.

Please note cities and arrangements may change according to local market needs.

Date

Location

Activities

Saturday 8 July 2017

Beijing

- Welcome reception

- Market briefing from the British Council

Sunday 9 July 2017

Beijing

- Press conference

- Agent fair

- Recruiting event

Monday 10 July 2017

on road

- Free time for private meetings / Beijing city tour (optional)

- Travel to Tianjin

Tuesday 11 July 2017

Tianjin

- Recruiting event

- Social media engagement

Wednesday 12 July 2017

on road

- Travel to Shanghai

- Free time for private meetings / Shanghai city tour (optional)

Thursday 13 July 2017

Shanghai

- Agent training

- Recruiting event

Friday 14 July 2017

Shanghai

- Media interview

- Travel to Hangzhou

Saturday 15 July 2017

Hangzhou

- Recruiting event

Sunday 16 July 2017

on road

- Travel to Shenzhen / Chengdu

- Free time for private meetings / city tour (optional)

Monday 17 July 2017

Shenzhen / Chengdu

- Agent training

- Recruiting event

Tuesday 18 July 2017

Foshan / Chongqing

- Travel to Foshan / Chongqing

- Recruiting event

Wednesday 19 July 2017

Flight back to Beijing /UK

 

Participation package

 

Each participating school will:

- have six recruiting sessions in key cities in China

- interact with selected students for interviews and scholarships

- have at least two interactive activities with preferred agents

- have mass media exposure with interviews and alumni stories

Cost: GBP 1,000* includes event logistics, venues, insurance, meals and all travel costs in China.

* VAT excluded.

* International flights and domestic accommodation not covered.

Added service:

* Advertisement (profile listing) in British Council 2017-2018 UK Independent School Introduction bookletGBP 400

* China social media promotion through various British Council accounts – GBP 600 (3 postings/advertisements)

Visa

A visa will be necessary for UK passport holders to participate in the China School Roadshow 2016. The British Council can provide invitation letters to participants who require a visa, but it is the responsibility of the applicant institution to follow the correct procedures.

Further information regarding visas for China can be found on the website of the Chinese Embassy in the UK (http://www.chinese-embassy.org.uk/eng/visa/ ).

Action Required

Interested institutions please complete the attached application form and send it to Ms. Su Si su.si@britishcouncil.org.cn by Saturday 20 May 2017.
Places will be allocated on a first-come, first-served basis.
For enquiries, please contact:
British Council China Coordinator
Ms Su Si
T +86 (0)23 6399 7206
E su.si@britishcouncil.org.cn