In China, the demand for short term study in the UK is varied, from young learner summer English courses to adult business English training, from teacher training to corporate professional courses.

To meet different demands in the China market, the British Council China will produce the latest version of the UK summer camp and vacation courses programme. Differing from the past, this booklet will be divided into 3 sections based on market needs:

1. Summer School Programmes (including young learner, adult, university student, family camp, etc.)
2. English Teacher Training Programmes (for groups or individuals)
3. Professional/Corporate Training

For 3 sections in total, we are offering 50 spots to raise the profile of UK educators. As usual, this booklet can help you directly reach your target audience (both individual and agents) through the British Council’s public events (online and offline), agent/university visits, and face to face direct queries.

More promotion channels for this booklet:

• 2014 UK Summer School Programme China Road Show
• 2014 UK SSP digital campaign
• Mail to travel agencies, education agents, training schools, Chinese institutions, etc.
• Education UK China website and other digital channels
• China Education Exhibition
• British Council education agent workshop
• British Council front of house display
• Local exhibitions organized by local authorities
• Campus events
• Events organized by agents, training schools, BC China partners
• Enquires

Booklet size: A5, landscape
Publish in Chinese Mandarin