“UK in my eyes” – a digital marketing programme to reach Vietnamese students

09/06/2016

“UK in my eyes” – a digital marketing programme to reach Vietnamese students

British Council Vietnam invites UK institutions to advertise in ‘UK in my eyes’ - one of high impact digital marketing programmes in Vietnam. The programme helps UK institutions to connect with prospective students via UK alumni’s stories promoted in a wide range of digital platforms such as website, facebook and e-newsletter during the year. Currently, the programme has attracted over 80,000 Facebook members and 6,000 unique website visitors per month.

Advertising benefits for UK institutions include:

An online Question and Answer programme organised in the programme Facebook page
A web-banner that links directly to the institutional website on the homepage of the Programme website
An institutional landing page on the programme website, featuring institutional strengths, advertorials, success stories from alumni

Participation fee: Three advertising packages of £500 to £2,000 based on advertising duration (1 month, 6 months and 12 months).

Please find further details in attached Advertising Proposal.

Action Required

UK institutions who are interested in this advertising opportunity should send their expression of interest using the attached Application form to:

Tuong Truong
Education Marketing Officer
E: tuong.truong@britishcouncil.org.vn

Attachment	Size
Advertising Proposal - UK in my eyes - June 2016.pdf	269.37 KB
UK in my eyes programme - demonstration of advertising benefits.pdf	1.57 MB
Application form - UK in my eyes - June 2016.docx	130.16 KB