East Asia

Five trends in China's outbound student market

This report highlights five key trends in China’s outbound student market, which remains the single most important source of international student enrolments for the UK higher education sector. The five trends discussed in this report each describe part of a fundamental shift that has taken place in China’s education market. Covid-19 has exacerbated some of these trends, but it has not by itself caused any of them. In combination, these trends point to a market that is rapidly evolving and becoming more competitive.

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