The British Council is delighted to present the Study UK India Virtual Schools Tour. A two-day virtual tour to provide UK higher education institutions with a direct platform to engage with prospective UG students in India, raise profile and brand awareness, promote their courses and engage with school counsellors.
The private school market in India has grown substantially over recent years due to an increasing demand from parents for an international exposure for their children. The number of schools incorporating CBSE (Central Board of Secondary Education) board as well as international curriculum in India has grown by over 45% (in the last five years). There are currently 25000+ private schools located throughout the country, which is attended by nearly 50% of the students in India aged between 3 and 18 years. The drivers for this are aspirational students and parents who are increasingly looking for a more holistic approach towards education and international opportunities.
As a result, India continues to remain the second largest international student market, with UK being the second most popular destination to study abroad. The numbers reflect this strong interest in the UK - HESA statistics for 2019 show India doubled total undergraduate enrolments up 128% to 31175. The UCAS applicants data covering the applications up to June 30 deadline substantiates the growth story of international UG market in India. There has been a 30% growth compared to the same point in 2020 entry cycle. We expect these numbers will only grow and it becomes critical to participate with trusted brands in the local market to attract high potential UG students.
Due to the pandemic, the schools in India have adopted e-learning platforms to deliver lessons and study material to students. In 2020 British Council provided UK Universities an opportunity to interact with 12000+ students across India by successfully conducting various online/digital events like Virtual fairs, thematic webinars and online masterclasses and the Facebook Live sessions last year.
| Date | Location | Participation Fee | Max. No. of Stands |
|---|---|---|---|
21 September, 2021 - 22 September, 2021 | Online | £650.00 + VAT | 12 |
Participation Fee includes:
- Scheduled interactions with premier schools in India
- Direct student engagement – opportunity to present and have direct interactions with prospective students and influencers
- Post Event Report
About the Virtual Schools Tour India
UK higher education institutions are invited to participate in the British Council’s virtual schools tour on 21 and 22 September 2021. It is a unique opportunity for the UK higher education sector to have access to prospective UG students (classes 11 and 12) from premier Indian schools, raise profile and brand awareness, gather market intelligence through interactions with students and counsellors and showcase their offer in terms of world class degrees, infrastructure, variety of courses, scholarships, and career prospects
Given the growing UG trend in the market, our objective is position the UK as a preferred destination for higher education and focus on the potential of the UG market, reaching out specifically to school students across India
Benefits for participating UK universities:
- Profile/brand raising: Opportunity to showcase your institution and raise profile/brand through presenting to premier Indian school students/parents/counsellors.
- Student engagement: A platform to collect interest from students through interaction and engagement with the top feeder schools for international education in India.
- Market Insight-Quality of student queries and their interest level during the event will be a key indicator for the UK Higher Education Institutes about the UG market in India.
- Profile your Alumni: an opportunity to invite a student ambassador (current student or alumni) for sharing their experiences of studying in the UK during the webinar, which adds an element of relatability to the interaction.
- COVID-19 safety measures- to showcase how the University has positioned itself during COVID-19, and how universities are preparing to welcome Indian students this year.
- Develop sustainable relationships with top schools in India for long term and mutually beneficial partnerships
Virtual Schools Tour India Format
The British Council will facilitate the online platform for the UK higher education institutions to connect with selected Indian schools through an online platform. Each UK HEI will be provided with an opportunity to meet eight premier schools from India in two sessions per day spread over two days
Each session will last for 1hour 30min. Maximum three UK Higher Education Institute’s (HEIs) are invited for each session (representing one speaker each plus a few alumni overall). Each speaker will be given 15-20 minutes to present. The UK HEIs on the panel will be requested to present on a theme which is of interest to the student and will be engaging. The UK HEIs will need to coordinate and present this together, with each UK HEI getting a chance to present on the theme. Each UK HEI will also get a chance to present on their institution, opportunities, and contact details.
Some indicative topics for reference are as below:
• Courses available at UG level, eligibility criteria and the application process
• Teaching methodology,
• Scholarships available,
• Career prospects,
• Interview tips and statement of purpose
The British Council will coordinate the session theme and work with the UK HEIs to prepare for it.
After the presentations, there will be a 30 min Q&A session with the students and parents. The session will be chaired and moderated by the British Council. We will hold technical rehearsals and the British Council will be happy to advise the participating UK HEIs on their plan for the sessions
|
Date |
Location |
Target Audience |
Timings (IST) |
Participation fee |
|
21 and 22 Sept-21 |
Virtual Event- all India |
1. Undergraduate students (prospective students from premium schools in India (equivalent to A levels) 2. Student Influencers 3. School representatives |
Session1: 1pm to 2.30pm Session 2: 3pm to 4.30pm |
£ 650 + VAT for the entire tour |
Participating schools list:
UK Universities will get an opportunity to engage with premier schools in India. Please see the attachment for the tentative list of schools
Cancellation Policy:
Cancellation fees will be charged for withdrawal from this event, as of the date of receipt of notice of withdrawal:
- At 50 per cent of the event registration cost for withdrawals received on or after: 13 August 2021
- At 100 per cent of the event registration cost for withdrawals received on or after: 20 August 2021
*Notice of withdrawal must be supplied in writing, via email to Study UK Events Helpdesk
Contact Information:
If you have any queries about this event, please contact the Study UK Events Helpdesk or for more information please write to Azahar.ali@britishcouncil.org or Khyati.ved@britishcouncil.org
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