Virtual Clearing Fair in Hong Kong and Digital campaign in South East Asia
Study UK Virtual Fair in Hong Kong
UK institutions are invited to participate in the British Council Hong Kong’s Virtual Clearing Fair on 21-22 July 2021. This virtual fair offers a one-stop solution to recruit students for the 2021-2022 academic year by providing them with a platform to engage with prospective students. The fair is timed to coincide with HKDSE result release day on 21 July, offering institutions the chance to target students who are not already holding an offer from a university.
Benefits to UK Institutions:
- A breakout session for 30 minutes
- A virtual booth
- A course description page (with entry requirement) at the Clearing Fair handbook that will be distributed to all participants.
- Student e-mail contacts (with consent) will be shared after the event.
The Study UK Virtual Fair provides participating UK higher education institutions and students with abundant time to maximise engagement. UK participants can save their travel time and cost, while enjoy the convenience of engaging with prospective students online. Therefore it's a not-to-be-missed student recruitment opportunity during UCAS Clearing.
UCAS Clearing Digital Campaign in South East Asia:
Boost your applications for the 2021/22 intake after the 30 June UCAS deadline, promote your Clearing courses and drive recruitment to your postgraduate and/or courses available for the January 2022 intake to South East Asian students
British Council Malaysia, Indonesia and Singapore are coordinating a digital campaign for UK institution(s) this summer. The objectives of these campaigns are to assist UK institutions in:
- Boosting applications for the 2021/22 intake
- Calling for last minute applications after the 30 June UCAS closing date
- Generating applications for their upcoming January 2021 intake and/or Postgraduate studies
- Generating leads for the 2022/23 intake before the UCAS January deadline
Details of Digital Clearing Campaign: Malaysia, Singapore, Indonesia:
|
Country |
Campaign package includes: |
Estimated reach |
Cost (excluding VAT) |
|
Malaysia |
Country specific SEM/ SEO (Search Engine Marketing & Optimisation) – 2 months |
Average click through rate is 7.83% against industry benchmark of 3.78% |
GBP 900 A minimum of 5 institution confirmations required to proceed |
|
Social media 1 paid boosted campaign for two weeks |
20,000 to 60,000 |
||
|
1 joint Email Marketing
|
Prospective UG applicant subscribers:4000 |
||
|
Singapore |
Social media 1 paid boosted campaign for two weeks |
20,000 to 60,000 |
750 |
|
1 joint Email Marketing
|
Prospective UG applicant subscribers: 3000 |
||
|
Indonesia |
Social media 1 paid boosted campaign for two weeks |
20,000 to 60,000 |
700 |
|
1 joint Email Marketing
|
Prospective UG applicant subscribers: 4000 |
| Date | Location | Participation Fee |
|---|---|---|
21 July, 2021 - 22 July, 2021 | Online | Hong Kong £2,100 (+ VAT)
|
1 July, 2021 - 30 September, 2021 | Online | Malaysia £900 (+VAT) |
1 July, 2021 - 30 September, 2021 | Online | Singapore £750 (+VAT) |
1 July, 2021 - 30 September, 2021 | Online | Indonesia £700 (+VAT) |
Participation Fee includes:
- Online platform
- Virtual booth (HK Virtual Fair)
- Advertising/PR Campaign
- Market briefing
- Post-event report
*Please note that for Study UK Virtual Fair in Hong Kong, a minimum of twenty participating institutions are required for the event to go ahead. The British Council reserves the right to cancel the event if minimum participation numbers are not met.
*Please note that for Clearing digital campaign in Malaysia, a minimum of five participating institutions are required for the SEM/SEO campaign to go ahead. The British Council reserves the right to cancel the campaign if minimum participation numbers are not met.
Target Markets and Subject Areas
Target Markets:
- GCSE/IB/Alevel and equivalent
- Access/Foundation
- Undergraduate
- Postgraduate
- MBA
Target Subject Areas:
- Applied and Pure Sciences
- Built/Natural Environment
- Computing, Math and IT
- Education
- Engineering and Technology
- Health and Medicine
- Humanities
- Law
- Management, Business and Finance
- Social Science and Communications
- Sport, Leisure, Hospitality, Tourism
- Visual and Creative Arts
-
For more information, please see the Hong Kong market introduction.
Cancellation Policy:
Cancellation policy:
Cancellation fees will be charged for withdrawal from this event, as of the date of receipt of notice of withdrawal:
- At 50 per cent of the full Clearing Campaign cost for withdrawals received on or after - Tuesday, 14 June 2021
- At 100 per cent of the full Clearing Campaign cost for withdrawals received on or after - Tuesday, 18 June 2021
NB: Notice of withdrawal must be supplied in writing, via email to: StudyUK.Events@britishcouncil.org
Contact Information:
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