British Council UAE recently held their Study UK exhibition in November 2017 at Le Royal Meridien Hotel, Abu Dhabi and Shangri-La Hotel, Dubai.
The exhibition hosted representatives from 32 UK institutions who positively engaged with an audience of prospective students, parents, high school counsellors and working professionals providing the audience with information on studying in the UK. The exhibition was sponsored by British Council IELTS.
The event attracted around 1800 visitor’s thanks in part to the marketing campaign. Alongside the main exhibition, presentations were held, about IELTS and How to apply for a Student Visa as well as a talk by a UK Alumni about living and studying in the UK.
This year we dedicated a morning discussion session with heads of scholarship providers in the UAE and gave the delegates a chance to participate in a panel lead by our country director. The attendees included Abu Dhabi Investment Authority (ADIA) Scholarship Programme, Abu Dhabi National and Oil Company (ADNOC), Abu Dhabi Police, Department of Education and Knowledge (ADEC), Ministry of Education and UAE G.H.Q Armed Forces.
We also introduced school visits to Sharjah for the first time this year and received positive feedback from most of the delegates. We will continue on exploring new cities and widening the outreach.