Thailand is one of the top ten non-EU countries sending students to the UK for higher education (HESA) and one of the biggest markets in East Asia for ELT. The Study UK mini exhibition in July 2017 was attended by over 2,000 prospective students and parents; 94% of the visitors said it was a high-quality event and 90% said the event met their expectations.
This report is intended to give an overview of visitors' perspectives on the exhibition, how successful it was, and some key learning points. In addition to providing key statistics and information for exhibitors, the report will be useful for institutions considering attending the exhibition next year and to enable the British Council to carry out a self–assessment and to find the best way of improving the next exhibition.