The Study UK Spring Exhibition 2018 held in Tokyo on 26th March was attended by 431 visitors, 31 institutions (including boarding schools, universities, colleges and language schools) and three sponsors (British Airways, Sony Bank, Tip Japan).
Participating institutions were pleased with the large number and high quality of enquiries received. There was noticeable increase in parents and primary/secondary school children attending and an upturn in enquiries for English language and short-term programmes. Institutions also reported longer lead times with prospective students planning for study abroad in 3-5 years’ time.
The seminar programme included sessions on UK boarding school education, English language, undergraduate and postgraduate study in the UK, as well as information on scholarships, the IELTS exam, and a panel discussion with Japanese alumni of UK institutions. All seminars were well attended and well-received by visitors.
British Council Japan undertook a review of the Exhibition to identify what worked well and the key ‘lessons learnt’ in order to inform future activities. With feedback from exhibitors and visitors, together with input from British Council colleagues, this post-event report presents the results of that review.