British Council Spain recently held their annual Study UK exhibition in October 2017 in Madrid and Barcelona.
The event targeted prospective UG students and hosted 61 representatives from 47 UK institutions that positively engaged with prospective students.
The event attracted over 2300 visitors (1700 in Madrid and just below 600 in Barcelona). Most of these visitors are attracted through our own databases (schools, partners, collaborators) but also through social media open channels and marketing campaigns. Alongside the main exhibition, a series of “seminars/briefings/workshops” were also held, a popular addition to both Fairs in Madrid and Barcelona. It is important to note that similar talks are offered all year round by British Council staff at schools, city councils, Fairs, etc. as an excellent way to attract audiences to our Fairs.