British Council Qatar held their Study UK Exhibition on the 11–12 March 2018.
It offered an opportunity for students, parents, teachers and others in the education field to meet representatives of 19 UK universities and colleges in person to find out what the UK has to offer and available funding opportunities. The target audiences were primarily 16 to 21 year olds interested in higher education in the UK; professionals seeking to advance their careers; parents and key influencers. Entrance was free for all visitors. Visitors were able to register in advance through the Study UK dedicated registration website (VRS) or on arrival at the exhibition.
The opening ceremony took place on Sunday 11 March 2018 – attended by HMA the British Ambassador, the Director of Scholarships at the Ministry of Administrative Development, scholarship officers at the Ministry of Education and Higher Education, scholarship providers, school counsellors and few UK Alumni. The exhibition was opened to public from 16:30 - 20:30, but due to larger crowds, the team extended the opening timing till 21:30. We had almost 1,500 visitors in total.
We also had a "Speak to a UK Alumni" corner where three of our alumni engaged with potential candidates to advise them about studying and living in the UK.
In the mornings of the exhibition days, we had a number of school/colleges visits that allowed participants to attend a school fair in Al Wakra where independent schools of boys were invited, as well as visit the Community College Qatar where college and girls schools were invited. Moreover, we had a mini fair with a B2B opportunity at the University Foundation College - NCUK. The exhibition attracted 1,500+ visitors through a variety of marketing channels and activities, which complimented each other.