British Council Jordan held their annual Study UK exhibition and roadshow in Amman in October 2017.
The Study UK Exhibition 2017 Jordan hosted representatives from 23 UK institutions who positively engaged with prospective students, providing the audience with information on educational opportunities and subject choices. Alongside the main exhibition, a series of seminars were also held, with topics covered including IELTS and Tier 4 visa.
The event attracted 1,320 visitors. The number of visitors attending the exhibition increased as compared to 2016. Many exhibitors noted that the quality of visitors was good, with 90% per cent of exhibitors considering the quality of visitors as good and excellent.
This year’s marketing campaigns were improved and promotion was more targeted than in previous years, with a focus on establishing better connections with schools and universities. The media plan, focusing on digital promotion, was the main PR campaign component. The British Council worked directly with private schools (especially schools’ with IGCSE and IB programmes) to ensure wide outreach to target audiences.