Study UK: Discover You exhibitions are held each year in November and February in India to showcase the wide range of study opportunities available in the UK, a glimpse of student life in the UK and career prospects of a UK qualification.
The exhibitions provide UK institutions a platform for recruitment, brand building and also help UK institutions develop and strengthen links with local education providers.
The November leg of the 2017 exhibition was held from 18 to 26 November; travelling to Delhi, Kolkata, Mumbai, Ahmedabad and Coimbatore. The exhibition attracted 4280 visitors across all five cities.
The footfalls at this year’s exhibition recorded a increase of 47% in number of attendees.
The exhibition in Mumbai saw a massive 86% increase in spite of university exams being conducted in the city colleges. Mumbai was followed by Delhi with a growth of 65% over last year’s numbers.
The exhibition briefing and pre-exhibition reception was successfully delivered at the Delhi British Council office a day before the start of the exhibitions. The evening was graced by over 125 guests that included over 85 delegates and local institutional contacts and education consultants.
Officers from UK Visas an Immigration (UKVI) were present at each exhibition and delivered seminars in Delhi, Mumbai and Kolkata. The UKVI officer addressed first hand queries and spoke to various students at the dedicated UKVI stall at the exhibition cities. Student visa queries are sensitive and requires responses from experts which is why we aim to connect students with visa officers through the exhibition platform.
Additionally there was representation from IELTS and Chevening Scholarship teams across all exhibition cities. The exhibition also showcased the exciting Mix the City offer where visitors could prepare their own music mixes using an interactive online platform.
This report will provide insight on the visitor profile, subject areas of interest, enquiry trends and the marketing activities that were undertaken to promote the exhibitions. The findings of this report will help UK institutions consolidate recruitment opportunities in India.