Study UK: Discover you exhibitions are conducted every year in India in the months of November and February to showcase the broad range of study opportunities available in the UK, the exciting multi-cultural student life and the post study career prospects that exist globally with a UK qualification.
The February 2017 Exhibition was held across the five cities of Bangalore, Chennai, Hyderabad, Pune and Delhi beginning from 3 February to 11 February.
The event attracted 4517 visitors across the five cities. The exhibition recorded a dip in footfalls of 18% as compared to the last year’s exhibition which was held in six cities.
The exhibition was branded with the new Study UK: Discover You collaterals. The Study UK: Discover You brand was launched in India as part of the Tech Summit before the November 2016 exhibition in India.
For the very first time, British Council launched a mobile app with an aim to help students and parents plan their visit to the exhibitions effectively. India was the first country after Europe to launch an exhibition app. The app had all the necessary information about the participating UK institutions and students could register for the event, check the seminar schedule and even select a course of choice at a specific UK institution. The App was free for Android and iOS devices. Through this app 70 visitors registered for the exhibition and 834 users downloaded the app.
The footfall and quality of students at the Bangalore, Chennai and Pune exhibition has been consistent over last few years even though these markets have matured. The exhibition in Hyderabad was reintroduced last February after a gap of 2 years. This year witnessed a 6% drop in student numbers.
The Delhi exhibition was reintroduced after three years in the February 2017 tour following feedback provided by delegates. When compared to the last Delhi February exhibition i.e. in year 2014, at the 2017 exhibition a 34% drop in turnout was recorded.
Officers from UK Visas and Immigration (UKVI) were present at each exhibition and delivered seminars in all five cities. The UKVI officer addressed first hand queries and spoke to various students at the dedicated UKVI stall at the exhibition cities.
Additionally there was representation from IELTS and Chevening Scholarship teams across all five exhibition cities.