British Council Ghana held their “Study UK Partnership Forum and Mini Fair” in July 2018. The event hosted representatives from 8 UK universities and representatives from 24 Ghanaian universities and government agencies participated in the partnership forum.
UK university representatives engaged with prospective students, professionals and parents in Accra, providing the audience with information on the studying opportunities in the UK (Undergraduate and Postgraduate programmes, admissions, funding, etc.).
The event helped to build brand awareness for Study UK and the UK universities who took part in the events. Our direct marketing and social media campaign also provided a lot of awareness and publicity for the events. The partnership forum had in attendance the Ag. Executive Secretary of the National Board for Professional and Technician Examination (NABPTEX) who represented the Minister of State in charge of Tertiary Education and the Executive Secretary of the National Accreditation Board.
The mini fair which started in the evening attracted over 300 visitors thanks to the marketing campaign. Alongside the fair, series of presentations were also delivered by Alumni of UK universities on benefits of a UK qualification and an officer from the Scholarships team at the British Council provided information on how to apply for a Commonwealth and Chevening scholarship. IELTS presentations were also delivered to the participants.