British Council Russia held their annual Study UK exhibitions in Russia in October 2017 at The Ritz-Carlton Hotel in Moscow and The Corinthia Hotel in St.Petersburg.
The event, targeted at the HE, FE, Secondary Education and ELT market, hosted representatives from 56 UK institutions and 3 British educational partners and 11 partners that positively engaged with prospective students, visitors and partners, providing the audience with information on educational opportunities, subject choices, available programmes, scholarships etc.
For all the participants of the exhibition we provide a huge promotion in target Russian media and social media free of charge to both increase institutions’ brand awareness and to attract target visitors to the event. Thus the event attracted around 4,000 visitors thanks in part to the broad media and marketing campaign with more than 110 publications in target media and social media.
Alongside the main exhibition, a series of seminars were also held that is a great change for institutions to be presented as real professionals and experts. During the exhibition there were 35 seminar sessions arranged, including alumni talks. Thanks to these sessions visitors got relevant information about UK education and got answers on the most vital questions about British education with topics covered university rankings, creative portfolio, developing fluency in English language, Medicine and Healthcare career, IELTS preparation, visa assistance etc.