British Council Nigeria held their annual Study UK exhibition which held across three major cities (Calabar, Abuja, Lagos) in Nigeria in February 2018.
The events, which hosted a total of 38 UK Institutions across the 3 locations, were targeted at prospective international students with ambition for international study. Through the events, the British Council provided a platform for positive engagement between attending UK institutions and prospective students/visitors/partners, while also ensuring the audience received information on educational / scholarship opportunities and subject choices.
The event attracted over 1600 visitors, thanks in part to our externally commissioned marketing campaign, in-house promotion via our social media platforms and our fringe activities (seminars and panel discussions) which were designed specifically to cater to the needs of the audience.
The seminars and panel discussions covered a range of topics from information about IELTS exams, to the benefits of an international education, to highlights and the entrepreneurial journey and experiences of UK Alumni. To cater to the increasing demand for information about distance learning options, we also included presentations on distance learning.