British Council Kazakhstan recently held their annual Study UK exhibition in October 2017.
The Study UK Exhibition 2017 in Kazakhstan hosted representatives from 20 UK institutions who positively engaged with prospective students, providing the audience with information on educational opportunities and subject choices. Alongside the main exhibition, a series of seminars were also held, with topics covered including “How to finance your studies in the UK”.
The event attracted 1,810 visitors. The number of visitors attending the exhibition for Almaty and Astana increased as compared to 2016. Many exhibitors noted that the quality of visitors was good, with 95% per cent of exhibitors considering the quality of visitors as good and average.#
This year’s marketing campaign was improved and promotion was more targeted than in previous years, with a focus on establishing better connections with schools, universities and agents. The media plan, focusing on digital promotion, was the main PR campaign component. The British Council worked directly with private and state schools and universities, as well as education agents, to ensure wide outreach to target audiences.