Study in Scotland digital marketing campaign in Pakistan achieves high results and impact

Post campaign analytical report for digital marketing through Facebook boosted posts and Email shot campaign - SIEM Pakistan

The recently concluded Facebook and email campaign to promote the Study in Scotland event is a great example of the reach and impact a digital campaign has in Pakistan. Study in Scotland requested a digital marketing campaign for GREAT Scotland to raise awareness of Scotland in the run up to their event, Study in Scotland’ scheduled in Islamabad on 18 November 2015. The campaign was designed to drive traffic to the event registration landing page  to encourage maximum participation at the event. Potential target audiences were the students (undergraduate and postgraduate), young audiences and influencers in Pakistan and specifically in Islamabad, for the event.

The Pakistan team provided expert advice and consultation to develop the campaign strategy, tone and messaging to ensure it catered to the local target audience. The flexibility in designing the content and messaging for the campaigns ensured we were responding to audience responses. The SIEM team designed and created the content and posts which was approved by the client.

The focussed and relevant messages achieved higher ROI’s and enhanced responses ultimately increasing traffic to the registration link. The actual attendance at the event made it a huge success.

“We’ve had a great response to our event promotion in Pakistan already with huge numbers registering in advance”

-Stuart Easter of The University of Edinburgh on being asked how the digital campaign has worked for them.

The digital campaign aimed at focusing:

·         Increased brand awareness of Scotland in Pakistan

·         Increased student and influencer engagement for GREAT Scotland

·         Increased traffic to the event registration landing page for Islamabad event

Please review the attachment for the detailed report.