The March exhibition was brought to Hai Phong - one of growing markets for UK education, and was appreciated and well attended by students from two elite high schools in the city. In Hanoi, beside the public exhibition, there were three mini-exhibitions organised at three high schools which have a high number of students studying abroad, including both elite public and English-medium private schools. The school roadshow was a good opportunity for UK institutions to promote pathway courses directly to potential students.
Being consistent with our promotion effort on ‘Employability’ theme, there were a series of seminars and talks on related topics such as ‘A GREAT career’, ‘Various pathways to UK universities for high school students’ held throughout the exhibition. These wrap-around activities have received good feedbacks from students and parents.
Over the events in three cities (Hai Phong, Hanoi and HCMC), with participation of 35 UK institutions and 3 local Trans-National Education (TNE) providers, the events attracted 1,730 visitors. This report will provide you with summary of the event, including visitor’s and exhibitor’s feedback as well as other useful information.
We trust that this report will enable you to report the return on investment benefits and assist with future decision making.