On the 31st January and the 1st February 2015, British Council France held a Higher Education Fair in Paris as part of the larger L’Etudiant Study Abroad Fair.
With overall visitors in the region of 16,750 (Exact figure TBC), this was great opportunity for the 21 UK universities in attendance.
L’Etudiant is the number one organisation in this field and has a significant presence in France which will benefit future fairs. The Education UK area was appreciated by both students, parents and institutions. The signage and specific marketing helped to ensure a good level of student enquiries. L’Etudiant are keen to repeat and possibly develop this set up for next year.
An evening event was held the evening before the fair. This event was split into an hour long market briefing session for UK participating institutions followed by a networking event attended by HE agents, international school representatives, French universities and study abroad organisations.