In the European Higher Education Fair held in the Philippines in November 2014, the United Kingdom remained the top destination among the ever increasing number of visitors.
More and more higher education institutions from the European Delegation are attending the Fair and the EU Delegation in the Philippines is keen to support succeeding runs of the event. A new trend in preferred subjects came up with the Social Sciences unseating Business and Economics as a top preference.
The event provided an opportunity for UK exhibitors to explore a wider market and present the UK to those who may only be considering other countries like France, Germany, Italy and Spain.
Opportunities and insight