British Council Kuwait held an Education UK exhibition - sponsored by Gulf Bank - in Kuwait in March 2017 at the Al Futouh ballroom The Regency, Salmiya.
The event, was targeted mainly at the HE/FE sector, hosted representatives from 39 UK institutions, that positively engaged with prospective students/visitors/partners, providing the audience with information on educational opportunities in the subjects of their choice.
On the first day, Imran Yousaf presented a Country Overview and Market Briefing at the Regency Hotel followed by education forum round table discussions with local education stakeholders (Director of Scholarship – MoHE and head of Kuwait Cultural Attaché London). This is the first year that we’ve had taken the exhibitors to school directly, which was quite successful.
The event attracted over 3,000+ visitors thanks in part to the marketing campaign. Alongside the main exhibition, a series of seminars were also held, with topics covered including Alumni talk, Foundation in the UK etc.