British Council Qatar held their Study in the UK Exhibition on the 13–14 March 2016.
It offered an opportunity for students, parents, teachers and others in the education field to meet representatives of 30 UK universities and Accredited English Language Schools in person to find out what the UK has to offer and available funding opportunities. The target audiences were primarily 16 to 21 year olds interested in higher education in the UK; professionals seeking to advance their careers; parents and key influencers.
On the first morning of the exhibition, we had 8 school counsellors who attended a series of seminars delivered by some of the exhibitors. The second morning was dedicated to a visit to Community College Qatar who were interested in advanced entry. The exhibition, which was held in the evenings of 13 and 14 March, was very well attended by both UK universities and local audiences, and many took selfies with our Instagram cut out and hashtags and tweeted to @BritFestQA and @qaBritish.
The exhibition attracted nearly 1,200 visitors through a variety of marketing channels and activities.