British Council Poland held their annual exhibition on the 13-14 November 2015.
The event, targeted at the HE/FE/Schools market, hosted representatives from 34 UK institutions that positively engaged with prospective students, providing the audience with information on educational opportunities and subject choices.
The event attracted over 4000 visitors thanks in part to the marketing campaign. Alongside the main exhibition, a series of seminars and workshops were also held, with topics covered including: “Professions of the 21st Century”: Preparing for the future;” Polishing your personal statement: How to get 5 offers” and other.
For the first time we used VRS registration system which has enabled us to create a rich database of students interested in UK studies. Most exhibitors also benefitted from scanning the registration codes of students visiting their stands.